Mario Beltran Ortiz

Develops targeted account strategies and executes B2B engagement across Canada and the U.S., focusing on complex, multi-stakeholder environments to secure new business.

Conducts structured discovery conversations to identify operational pain points, aligning tailored solutions that address client needs and drive value.

Maintains structured opportunity pipeline management in Salesforce, ensuring data accuracy and visibility across teams to optimize sales cycles and forecasting.

Collaborates with leadership and operations to support pricing discussions and account expansion strategies, contributing to overall revenue growth and client satisfaction.

Supports client retention through proactive follow-ups, performance reviews, and opportunity identification, fostering long-term partnerships.

Successfully launched and led a retail concept store specializing in retro soccer jerseys, establishing a unique market presence and brand identity.

Developed and executed comprehensive marketing and brand positioning strategies, cultivating a loyal customer base and driving sales growth.

Oversaw all financial performance, including P&L management, and negotiated long-term vendor agreements to optimize costs and profitability.

Brokered supermarket-grade avocado selection and logistics for northern Mexico, ensuring efficient supply chain operations and timely delivery.

Collaborated directly with local producers and buyers, effectively matching demand with stringent quality standards to ensure product excellence.

Created and launched two successful culinary ventures, establishing unique food and atmosphere concepts in the historic center of Morelia.

Directed all operational aspects, including procurement and marketing strategies, to ensure business growth and customer satisfaction.

Managed the winding down of operations due to pandemic-related circumstances and real estate changes, ensuring an orderly transition.

Supported rural producers in developing markets for mezcal, corn, and wheat, enhancing their economic viability and market access.

Implemented futures contract strategies to stabilize prices for small producers, mitigating market volatility and ensuring fair compensation.