About
Strategic Business Development and Account Executive professional with over 10 years of experience driving B2B growth across North American markets, now enhancing expertise with a Graduate Diploma in Business Administration. Adept at translating complex client challenges into commercial opportunities, managing CRM-driven pipelines, and leading high-impact strategic partnerships. Proven ability in executive engagement and disciplined forecasting within growth-focused environments, poised to deliver significant value in dynamic markets, particularly within wealth management and financial technology.
Work
Trans-Pro Logistics
|Account Manager
Montreal, QC, Canada
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Summary
Manages strategic B2B accounts across North America, driving growth through tailored solutions and robust pipeline management.
Highlights
Develops targeted account strategies and executes B2B engagement across Canada and the U.S., focusing on complex, multi-stakeholder environments to secure new business.
Conducts structured discovery conversations to identify operational pain points, aligning tailored solutions that address client needs and drive value.
Maintains structured opportunity pipeline management in Salesforce, ensuring data accuracy and visibility across teams to optimize sales cycles and forecasting.
Collaborates with leadership and operations to support pricing discussions and account expansion strategies, contributing to overall revenue growth and client satisfaction.
Supports client retention through proactive follow-ups, performance reviews, and opportunity identification, fostering long-term partnerships.
Ultras Fan Shop
|Founder & General Manager
Morelia, Michoacán, Mexico
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Summary
Led the launch and growth of a specialized retro soccer jersey retail concept, overseeing all aspects from strategy to operations and finance.
Highlights
Successfully launched and led a retail concept store specializing in retro soccer jerseys, establishing a unique market presence and brand identity.
Developed and executed comprehensive marketing and brand positioning strategies, cultivating a loyal customer base and driving sales growth.
Oversaw all financial performance, including P&L management, and negotiated long-term vendor agreements to optimize costs and profitability.
AGUAFRÍA GE
|Avocado Broker
Michoacán, Michoacán, Mexico
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Summary
Acted as a crucial link in the avocado supply chain, brokering supermarket-grade avocado selection and logistics for northern Mexico.
Highlights
Brokered supermarket-grade avocado selection and logistics for northern Mexico, ensuring efficient supply chain operations and timely delivery.
Collaborated directly with local producers and buyers, effectively matching demand with stringent quality standards to ensure product excellence.
Don Aquiles & Don Aquiles Mercado Don Lucas
|Founder & General Manager
Morelia, Michoacán, Mexico
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Summary
Founded and managed two unique culinary ventures in Morelia's historic center, overseeing operations, procurement, and marketing.
Highlights
Created and launched two successful culinary ventures, establishing unique food and atmosphere concepts in the historic center of Morelia.
Directed all operational aspects, including procurement and marketing strategies, to ensure business growth and customer satisfaction.
Managed the winding down of operations due to pandemic-related circumstances and real estate changes, ensuring an orderly transition.
Michoacan Ministry of Rural Development
|Business and Trade Lead
Morelia, Michoacán, Mexico
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Summary
Spearheaded initiatives to support rural producers and stabilize agricultural market prices for key commodities.
Highlights
Supported rural producers in developing markets for mezcal, corn, and wheat, enhancing their economic viability and market access.
Implemented futures contract strategies to stabilize prices for small producers, mitigating market volatility and ensuring fair compensation.
Education
Francisation - MIFI
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Programme de Francisation du Québec
French Language
Concordia University
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Graduate Diploma
Business Administration
Universidad Latina De America
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Bachelor of Arts
International Relations
Languages
English
Spanish
French
Certificates
MS Excel for Research: Master Data Cleaning, Transformation and Visualization
Issued By
Concordia University
Leadership Workshop
Issued By
Concordia University
Sustainable Business Change Agent
Issued By
Coursera
Creative Economy
Issued By
IDB & edX
Diploma in Ceremonial & Protocol
Issued By
Universidad Latina
Skills
Business Development & Sales Strategy
Market & Account Research, Strategic Partnership Development, Strategic Account Development (Financial Institutions & B2B), Account Growth & Retention Strategy, Revenue Target Management, Complex B2B Discovery, Executive Engagement, Solution Selling, Sales Strategy, Forecasting, Pipeline Management.
Customer Relationship Management
Customer Success & Retention Support, Client Engagement, Relationship Building.
Operations & Collaboration
CRM & Pipeline Discipline (Salesforce), Cross-Functional Collaboration (Sales, Marketing, Operations), Process Optimization, Operational Management.
Strategic & Analytical Thinking
Problem Solving & Adaptability, Stakeholder Mapping, Financial Performance Analysis, Market Analysis, Strategic Planning, Data Analysis, Data Cleaning, Data Visualization.
Communication & Leadership
Multilingual Communication, Negotiation, Team Leadership, Mentorship, Cross-Cultural Communication.
Interests
Sports
Soccer, Teamwork, Fitness, Gym, Discipline, Resilience.
Travel & Culture
Cultural Adaptability, Exploration.
Continuous Learning
Reading, Personal Development, Strategic Thinking.